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Welcome / case study to explore
2023
UpOrcas
Duration: Q3 (6 weeks).
Role: Content Design, Branding, Visual Design, User Research.
Lesson learned - expand
Project details: UpOrcas is an orca conservation hub with goals to raise awareness about the threats faced by orcas due to habitat degradation, pollution, climate change, and human interference. And the need to effectively communicating Orca scientific findings and conservation messages to a non-expert audience and connect marine researchers with the general public and enable easy participation in orca conservation initiatives.
Roles: Content Design, Branding, Visual Design, User Research.
Duration: Q3 (6 weeks).
User research: The process was to identify the problem through empathy, understand and define the problem, ideate upon infinite possible solutions, translate them into designs, share, review prototypes and test results. The process was in a non-linear fashion which helped with rapid interaction and fine tuning before final send off. Conducted an unmoderated usability study for the dedicated app with 5 participants, duration of 15 mins each and created an infinity diagram to understand their user needs and goals. A primary user group identified were marine researchers, eco-conservationists who are seeking a user-friendly, interactive platform that allows for collaboration and actionable steps for individuals to contribute to the Orca cause. This research confirmed initial assumptions about the project, but also revealed that lack of a user-friendly, interactive platform available, was not the only factor limiting community engagement. Other user problems included mobilized support, lack of accessibility, and information sharing that make it difficult to get started.
Impact: The design of UpOrcas conservation hub effectively addresses the product's mission by providing a convenient, user-friendly solution that addresses the specific needs of marine researchers and eco-conservationists. By focusing on user insights and ensuring high-quality offerings, the platform not only improves the overall experience but also positions itself as a vital resource for orca conservation. This strategic approach has the potential to foster long-term success and community loyalty, ultimately contributing to the protection of orcas and their habitats.
Lesson learned: During the design process, I collaborated with volunteers and learn more about actionable steps that individuals can take to contribute to the cause.
2023
Stationary Finder
Project details: Local store finder websites have gained significant popularity in recent years, helping users discover nearby stores, restaurants, and other businesses. However, a stationary finder website can serve as a valuable resource for users of all ages and diversity, promote local businesses that supports learning of all sorts, offer universal convenience, and provide a platform for community engagement. It can streamline the process of finding and purchasing stationary items, benefiting both users, the stationary retailers and education industry.
Roles: Content Design, Branding, Interaction Design, User Research.
Duration: Q2-Q3 (7 weeks).
User research: My research process, centered on empathy, aimed to understand and define user problems, leading to the ideation of potential solutions. I conducted interviews and created empathy maps to uncover user needs. This research identified school teachers as a primary user group, who needed stationery supplies to facilitate engaging learning experiences. While initial assumptions about Stationery Finder users were validated, the research revealed that store proximity was not the only challenge. Other key user pain points included: store operating hours (including weekend availability), access to store reviews, delivery options.
Impact: The stationery finder website providis clear pathways by providing a convenient, user-friendly solution that addresses the specific needs of busy customers, particularly school teachers. By focusing on user insights and ensuring high-quality offerings, the website not only improves the overall shopping experience but also positions local stationery retailers for growth in a competitive market. This strategic approach has the potential to foster long-term success and community loyalty, creating a win-win situation for both users and local businesses.
Lesson learned: Addressing these challenges required a comprehensive plan, that allows for diligent data management, continuous updates, effective marketing, and a user-centric approach to provide value to both users and stationary store owners.
Duration: Q2-Q3 (7 weeks).
Role: Content Design, Branding, Interaction Design, User Research.
Lesson learned - expand
2023
Beef Hut Delivery
Project details: Beef Hut is a barbecue (BBQ) restaurant with many location outlets whose target customers have limited time due to their busy schedules to prepare or skills to cook their own BBQ meals, so a delivery app was created to be a convenient solution for their barbecue meal needs.
Roles: Branding, Interaction Design, User Research.
Duration: Q2 (6 weeks)
User research: I conducted interviews and created empathy maps to understand the needs of Beef Hut customers. Research identified working adults, who often lack time for meal preparation, as a primary user group for BBQ meals. While initial assumptions about time constraints were confirmed, research also revealed that other factors limited users from preparing barbecue at home or visiting restaurants in-person. These included: personal obligations, lack of interest in home preparation, challenges in achieving desired BBQ quality at home.
Impact: The Beef Hut delivery app shows ability and commitment to adapt to changing consumer preferences by providing a convenient, user-friendly solution that addressed the specific needs of busy customers. By focusing on customer insights and ensuring high-quality offerings, the app not only improved the overall dining experience but also positioned Beef Hut for growth in a competitive market. This strategic approach has the potential to foster long-term success and customer loyalty.
Lesson learned: While designing the Beef Hut app, I learned that when the app promotes customer satisfaction, the product or usage analytics also improves. Usability studies and peer feedback influenced each iteration of the app’s designs.
Duration: Q2 (6 weeks)
Role: Branding, Interaction Design, User Research.
Lesson learned - expand
2018
HiOS 2.0 Research
Duration: 2017 - 2018
Role: Content Design, Branding, User Research.
Lesson learned - expand
Project details: Tecno HiOS 2.0 - the upcoming ground-breaking OS version at the time, tasked with creation of a comprehensive report and research findings around new technologies, UX/visual conceptualizations for the next-generation OS of the Tecno Mobile devices.
Roles: Content Design, Branding, User Research.
Duration: 2017 - 2018
User research: The process involved a multi-faceted approach to gather insights and inform design decisions i.e. User Persona Development: In-depth analysis to define key user segments, their demographic characteristics, core traits, and interests; Market Trend Analysis: Identification and evaluation of current UI/UX trends observed in leading mobile operating systems; Competitive Analysis: A detailed review of competing products (EMUI, MIUI, TouchWiz) and the previous HiOS version (HiOS 1.0) to identify key features, visual styles, and areas for innovation; Feature-to-Persona Mapping: Explicitly linking proposed UI/UX features to the specific needs and preferences of the identified user personas to ensure relevance and impact.
Impact: The development of Tecno HiOS 2.0 was a strategic move that not only improved user experience through thoughtful design and innovation but also positioned Tecno Mobile as a formidable player in the smartphone market. By focusing on user needs and staying ahead of market trends, Tecno has successfully carved out a niche that appeals to a broad audience, ensuring its growth and sustainability in a competitive landscape.
Lesson learned: Independently creating this report, gave me a challenge and helped guide me to the world of UX research, understanding the importance for functional experiences for all users and participation in online forums help enhance my knowledge and skills on inclusive design practices furthermore.
